I’ve long been fascinated by Conscious Business and Conscious Capitalism. The idea that business and our capitalist way of being can (and should) be a force for good in the world and that organisations have a responsibility in making this true.

Human centred being, it's what organisations need when human centred design no longer cuts the mustard. Human centred being addresses individual behaviour and collective culture. It is about being human centred, not doing human centred design.

There’s no denying we have become a bit ‘why’ fixated. Looking for meaning and purpose in our work and our businesses is the topic of a growing number of books, programs, articles. Simon Sinek’s famous book and talk ‘Start with Why’, years on from originally hitting YouTube is still widely renowned and quoted. But in all the WHY, we are forgetting the HOW, which can be just as important.