I’ve long been fascinated by Conscious Business and Conscious Capitalism. The idea that business and our capitalist way of being can (and should) be a force for good in the world and that organisations have a responsibility in making this true.

I’m going to tell you a truth that might change your life forever. But I'll warn you, you might not like it. At first.

That truth…?

You’ll never get there.

If you’ve gone anywhere near a personal or professional development book, blog or podcast in the last 10 years, you’ve probably read some generic phrase about reaching or living up to your highest potential. I’m all for potential, potential is awesome. But how the heck do you ‘reach’ or ‘live up’ to it?